01

2025 — Present

Cleanfix

Brand Communication & E-Commerce

  • Digital
  • E-Commerce
  • Campaign
  • Art Direction
  • Print
  • Content
Cleanfix — Brand Communication & E-Commerce

Visual communication for marketing, sales and corporate communication at Cleanfix Reinigungssysteme AG — one visual language carried across every commercial touchpoint.

Challenge

A technical product range speaking to distributors, retailers and end customers across e-commerce, trade fairs, print and digital advertising — with no single visual thread holding it together.

Creative Concept

Treat the product as the protagonist. Clean geometry, disciplined light and a consistent compositional logic that reads instantly whether the format is an Amazon listing image or a trade fair wall.

Visual Direction

Neutral studio environments, controlled contrast, restrained typographic hierarchy and a fixed colour discipline that lets the brand red do all the signalling work.

Design System

Modular layout grids, reusable image templates, typographic scale and a defined crop language, so campaign, e-commerce and sales material stay recognisably related over time.

Applications

E-commerce and Amazon product content, website visuals, web banners, product graphics, campaign and social content, digital advertising, product and advertising photography, product and advertising video, brochures, flyers, presentations, sales, training and trade fair materials.

Final Experience

A coherent brand presence in which every asset — however small — feels authored by the same hand and reinforces the same commercial story.

Deliverables

  • E-Commerce Content
  • Amazon Product Visuals
  • Web Banners
  • Campaign Visuals
  • Product Photography
  • Photoshoot Concepts
  • AI-Assisted Visuals
  • Retouching & Compositing
  • Product & Ad Video
  • Brochures & Flyers
  • Presentations
  • Sales & Training Material
  • Trade Fair Graphics

Next project

Jakob Schlaepfer

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