About
Yuliia
Stepanova
I'm Yuliia Stepanova, a Brand & Visual Designer based in St. Gallen, Switzerland.
I create visual communication that helps brands build a strong, consistent and recognizable presence across digital and physical touchpoints.
My experience spans brand identity, graphic design, art direction, e-commerce content, digital campaigns, print, image retouching, photography, video and AI-assisted creative production.
My background in print and textile design has shaped a strong sensitivity to colour, composition, detail and visual storytelling, while my experience in commercial design allows me to translate creative concepts into practical marketing assets — from brand visuals and campaigns to e-commerce content, websites, banners, presentations, brochures and sales materials.
I enjoy working across the entire visual process: developing an idea, defining its visual direction and transforming it into a coherent system that works across different channels.
Design Philosophy
I don't see design as a collection of separate assets. I see it as a visual system. From the first idea to the final image, every touchpoint should speak the same visual language.
Experience
- 2025 — PresentCleanfix Reinigungssysteme AGGraphic Designer / Digital & E-Commerce Content
- 2024Jakob Schlaepfer AGPrint Designer
- 2024Jakob Schlaepfer AGPrint Design Intern
- 2021 — 2022Pinski StudioRetoucher
- 2015 — 2022Pixel-Shot StudioRetoucher & Creative Designer
Education
UX/UI Design
Beetroot Academy
Bachelor, Design
Admiral Makarov National University of Shipbuilding
Artist / Art Teacher
College of Culture and Arts
A traditional fine art education underpins the work — drawing, composition, colour and visual thinking learned by hand before they were learned on screen.
Tools
Adobe Photoshop · Adobe Illustrator · Adobe InDesign · Adobe Lightroom · Figma · Principle · AI-assisted creative workflows · Image editing · Web design · UI/UX
See the work